Bergstrom Automotive adding new buildings in Neenah, Grand Chute


A rendering of the new Bergstrom Lincoln dealership set to open at 525 S. Green Bay Rd. in Neenah Sept. 15, 2022.

A rendering of the new Bergstrom Lincoln dealership set to open up at 525 S. Eco-friendly Bay Rd. in Neenah Sept. 15, 2022.

NEENAH – Late previous year, Tim Bergstrom promised that 2022 would be a busy year for his enterprise.

“It will likely be one particular of our most significant development yrs at any time as considerably as investing and infrastructure,” the Bergstrom Automotive CEO and president explained to The Submit-Crescent in November.

That has held legitimate, as Bergstrom has damaged ground on numerous projects given that the new yr. The most notable is the development of a new Lincoln dealership at the existing Bergstrom campus at 525 S. Inexperienced Bay Rd. in Neenah, subsequent to Competition Food items at the Winneconne Avenue exit off Interstate 41. The 6,000-square-foot dealership, which will feature a glass showroom and electric powered car displays, is established to open up Sept. 15.

Bergstrom stated he believes the time is appropriate to make an expense in Lincoln, Ford’s luxury brand, as it begins to insert battery technological know-how to its SUVs.

“(Ford is) searching for dealers to be committed to the luxurious model and we believe that in them, we feel in northeastern Wisconsin,” Bergstrom told The Submit-Crescent Thursday. “(Northeast Wisconsin) requirements a luxury Lincoln dealership and a luxury Lincoln practical experience, so we’re heading to develop it for them.”

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There’s also a flurry of exercise at the Bergstrom campus on Victory Lane in Grand Chute. Construction began about two months in the past on new facilities for Bergstrom’s Hyundai, Mazda and Porsche dealerships. These projects really should be complete in August, according to Bergstrom.

Bergstrom also not too long ago accomplished a big addition to its BMW and Mercedes-Benz service middle. The new upgrades on Victory Lane ended up based mostly on guest retention, Bergstrom reported.

“We’ve experienced so substantially good results in visitors coming again to not only get their car or truck maintained but fixed and also repurchased,” he explained. “These guest spaces for these brand names have grown and we need to have to commit in them.”

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Make contact with Brad Star at [email protected]. Abide by him on Twitter at @byBradStar.

This article initially appeared on Appleton Article-Crescent: Bergstrom Automotive introducing new properties in Neenah, Grand Chute


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