DrivenIQ and Cartender Partner to Revolutionize Automotive Video Marketing for Dealers, Manufacturers | News


Automobile purchasers are identified and introduced with high quality videos during their buying journeys.

TOWSON, Md., May 4, 2022 /PRNewswire-PRWeb/ — DrivenIQ, the professionals in facts and facts technologies to help companies most effective market to their best buyers, these days introduced it has partnered with Cartender, the automotive industry’s speediest custom made video output firm. With this partnership, dealers and brands can positively recognize customers who have visited their websites and existing these shoppers with substantial-high quality automotive video clips in the course of their buying journeys, no subject the place they are browsing on line.

Here is how it will work:

1. People to supplier and maker websites are recognized by VisitIQ, a Genuine-time 1st Party Shopper Identification Know-how. This engineering, by DrivenIQ, is equivalent to Caller ID for your web-site.

2. In just minutes, custom made and producer-authorized videos – from check drives to unique offers to higher-excellent car or truck commercials – are offered to shoppers all over their on the web buying journeys. This is produced doable with Cartender’s Render API and Design Movie API, in mix with DrivenIQ’s VideoIQ API.

3. Videos are offered to shoppers throughout Demand from customers-facet Platforms (DSPs), In excess of-the-Best (OTT) streaming, and all social media platforms, such as TikTok – from website go to to video, in in the vicinity of genuine-time – no matter wherever the customer’s journey requires them on the web.

“We are thrilled to combine our 500+ million 1st Party viewers records with Cartender’s refined automotive video know-how to aid entrepreneurs attain people who are in the auto ‘hyper-browsing-and-investigation phase’,” explained Albert Thompson, CEO of DrivenIQ. “Shopper movie intake is here to stay, and a cookieless potential is on its way. Why invest millions of bucks attempting to reach individuals who have under no circumstances even frequented your web-site? It truly is time to end the guesswork and aim your sources on folks who have frequented you, know you, are in access and prepared to invest in.”

Collin Davis, CEO of Cartender, suggests thriving online video promoting hinges on quality data and state-of-the-art APIs.

“The true electric power in Cartender’s potential to routinely deliver online video content at scale starts with the info resource,” mentioned Davis. “DrivenIQ’s extremely-community in-sector info, coupled with our video clip APIs, assists merchants provide partaking, applicable, and personalized electronic video content that can make paying for a vehicle very simple and pleasurable.”

Albert Thompson suggests this partnership brings several initially-to-market place equipment and benefits for sellers and OEMs, and their organizations:

  • The initial genuine-time, 1st Get together Facts cookieless movie marketing device.
  • The 1st customer journey solution for online video that identifies shoppers mid-investigate.
  • Entry to hundreds of thousands of custom made imaginative, OEM-approved movies, and countless numbers of hrs of vehicle b-roll footage, such as make/model movie exam drives, provide movies, branding movies, archival footage and commercials.
  • Internet site take a look at to video clip intake abilities, all while buyers are in the hyper-purchasing-and-exploration stage.
  • In the incredibly around foreseeable future, the use of details science to capture very last motor vehicle info to make true-time individualized vehicle offer you videos.

“We are below to revolutionize marketing philosophies throughout all verticals with in-depth 1st Social gathering data and superior promotion systems,” claimed Thompson. “We’re listed here to get to major intenders in actual-time who visited your web page, regardless of whether they’re exploring, surfing or socializing somewhere else. We’re in this article to help entrepreneurs optimize their expenses and attain the suitable purchasers at the ideal time with the proper information to reach maximum success.”

DrivenIQ is a info-pushed intelligence technologies company. Late previous 12 months, Capstone Technologies Group, Inc (OTC: CATG), a firm that acquires, operates and organically develops disruptive systems, obtained an preliminary minority desire in DrivenIQ and has invested more capital to further accelerate the firm’s advancement.

About DrivenIQ

DrivenIQ is an omni-information advert tech enterprise that specializes in zero occasion and 1st occasion details to help enterprises ideal advertise to their suitable buyers. The company presents a variety of expert services, which includes internet site targeted visitors analytics, geo-zoning technologies, text message promoting, social media options, and DriveBidTM, a are living motor vehicle trade-in marketplace, to support corporations and marketers interact with their current and prospective prospects. Founded by Albert Thompson, a digital marketing professional and former vehicle seller, DrivenIQ is very best recognised for its automotive field info methods, while it helps smaller, medium, and substantial corporations across a variety of industries. Visit for much more data.

About Cartender

Cartender delivers video clip material, digital marketing technology and companies to motor vehicle dealerships and remedy suppliers, which include video test drives and scalable, details-driven written content creation with omni-channel distribution. Cartender’s full suite of movie solutions empowers automotive marketers to increase each move of the consumer’s vehicle shopping for working experience. Take a look at to learn a lot more.

Media Get hold of

Jennifer Lange, DrivenIQ, 1 (949) 460-3408, [email protected]


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