Lookers launches first “major multi-channel” brand marketing campaign in five years


Lookers has now released its first major multi-channel manufacturer advertising campaign in far more than 5 many years.

Launching the campaign, Duncan McPhee, Lookers’ Chief Functioning Officer, explained: “Fresh, confident and impactful, our authentic new brand name marketing campaign displays our precedence dedication to all our prospects across the British isles and Eire. It also will help to cement our pledge to supply unrivalled choice and the best worth, assistance and shipping and delivery solutions that complements a new, modern-day and sustainable way of living.”

Rolling out throughout the British isles and Eire from May 16 across Tv set, radio, on the web, social media and outdoor – and together with new signage at quite a few dealerships nationwide – the built-in marketing campaign reflects Lookers’ commitment to its workers, progress, innovation and confidence in the potential.

Driving new, sustainable advancement is a critical priority for Lookers, it said, and is element of a strategy to boost its nationwide footprint, spend in its staff members, nurture and grow its partnerships with motor vehicle suppliers and to grow the provision and variety of electric powered motor vehicles, servicing and charging services in all areas.

Lookers explained it is committed to developing its talent pool to confidently satisfy transforming client demand from customers specifications. The group recently introduced ‘Jump Start’, a programme intended for people eager to carve out a job in sales inside the Uk motor industry, and it is at this time teaching 200 new apprentice technicians nationwide, a programme that Lookers has been active in through the pandemic.


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