By Anthony Henson, June 28, 2022
It’s an attention-grabbing comparison to make, the Ford F150 Lightning is the Apple iphone of Pickup vehicles. But how does MKBHD know that? How did he get to that summary? He’s driven the Rivian, so MKBHD has a benchmark. To genuinely affirm the concept, MKBHD needs to examination the Tesla Cybertruck. As we all know the Cybertruck is delayed. So, for now, the Ford F150 Lightning is the Iphone of Pickup vehicles.
But I do not concur with MKBHD when he suggests the F150 Lighting is the one of the most vital cars in the globe. Who is the F150 essential to? and why is it crucial? The F150 gasoline variation is critical to the United States for the reason that it sells around 700k units every year making it the biggest promoting vehicle in The united states.
So the F150 brand is vital to Ford and its purchaser base, but how significantly F150 Lightning’s will be bought? Ford statements it has 200,000 reservations or pre-orders, what share converts into a sale is not known. However, Ford is ramping up generation to satisfy that demand that means it is really probable Ford is self-confident it can meet that need.
When you have this kind of amazing need for a wholly new generation, a new philosophy of vehicle then Ford will most likely run into high-quality control troubles. So expect Ford to problem a remember of the 150 Lights in excess of some free steering bolt or whatnot. Anyway, we imagine MKBHD got slightly carried away as a end result of sudden over-enthusiasm.
I have to say, I do like the F150 Lightning a whole lot, it is not the most important motor vehicle in the world, but it is the most essential vehicle Ford has ever made.