This budding B.C.-based cannabis corporation is transforming the genetics sport
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- A partnership with elite genetic library, Phenome A single, is the resource of Pac Roots’ emphasis on high quality genetics
- Outdoor cultivation at Rock Creek, B.C. is manufacturing quality-high-quality flower at exponentially reduce fees
- By a new manufacturer acquisition, Pac Roots is breaking into the American sector by way of its thriving bike culture



As the cannabis sector moves into maturity, buyer behaviours and expectations are altering — today’s buyers are more mature, better educated, and extra well being-centered than ever just before. These demographics location a substantial benefit on high quality and the willingness to spend for products and solutions that exceed standards.
However, even in this new local climate, pricing stays just one major gain of the unlicensed market. In reaction, a new crop of cannabis producers is looking to shut that hole, all devoid of sacrificing high quality.

“For us, it was not about economies of scale, pumping out mediocre quality merchandise from an extremely huge square footage. It was going to be a smaller sized footprint, with better good quality, that would have more longevity and superior success prices.” – Patrick Elliott, President, CEO and Director, Pac Roots Hashish Corp.
A single such company major the charge is Pac Roots Hashish Corp. (CSE: PACR | OTCQB: PACRF | FSE: 4XM), a Canadian cultivator that pairs an increased emphasis on elite genetics with field-top innovation making it possible for them to supply substantial-high-quality yields — at rates drastically decreased than individuals of their level of competition.
Pushed by strategic partnerships, extensive-expression eyesight, and the veteran abilities of their management, associates and farming groups, the enterprise is delivering goods with immaculate high quality at a uniquely obtainable price position.
A partnership driven by high quality quality
From its inception, Pac Roots was conceived as a partnership between the new company and Phenome One particular, an elite Canadian genetic library.
“This was a cultivar library past something we’d seen, or even heard of,” says Patrick Elliott, Pac Roots’ President, CEO, and Director. “We set collectively Pac Roots based mostly on acquiring accessibility to that library, employing farmers’ experience and deploying it in this article in British Columbia, the place it experienced been created.”
That dedication to high-quality has been section of what sets Pac Roots apart given that the beginning. “Initially, we recognized that top quality was heading to gain,” carries on Elliott. “For us, it wasn’t about economies of scale, pumping out mediocre quality products from an incredibly large sq. footage. It was heading to be a lesser footprint, with bigger top quality, that would have much more longevity and improved achievements fees.”
Just as much know-how goes into cultivating these strains as into breeding and picking out them. For that motive, Pac Roots has partnered with an experienced, 2nd-era team of Canadian farmers.
“They’ve been in this space, escalating for in excess of 30 yrs in B.C.,” shares Elliott. “The largest worries this industry has confronted have been environmental, points like variable climate extremes. But our associates have been below, farming this land for close to 3 generations.”
B.C.’s ideal product priced right
Central to Pac Roots’ skill to produce high quality products at a lessen rate is the innovations they’ve built in outdoor farming, thanks to their cultivation application in Rock Creek, B.C.
“The field comprehension is that you simply cannot expand quality cannabis outdoors,” says Elliott. “Last year, we shattered individuals sights. We’re retaining 28 per cent THC, which is practically unheard-of outside.”
This is Pac Roots’ magic formula to small-expense manufacturing that however yields the large-top quality hashish today’s consumers hope. “We’re chatting pennies for every gram, in contrast to more than a greenback,” Elliott explains. “$.04 for outdoor, as opposed to $1.22 for each gram, was the past product I ran.”

Marc Geen, owner of the Rock Creek acreage and its linked hashish production organization, Speakeasy, is a further founding partner of Pac Roots. The land is in B.C.’s Golden Mile, recognised for its close to-best local climate and expanding situations.
The success of the partnership have been floor-breaking, well surpassing proven field expectations and averages. The preliminary harvest from their 100-acre hemp CBD pilot task was a amazing results, yielding extra than anticipated at 105,000 lbs ..
Having said that, Pac Roots’ programs do not finish with outdoor cultivation. The organization is also planning a 20,000 square foot indoor facility, which they see opening by end of Q4 2021. “The vast majority of that will be high quality flower,” suggests Elliott. “We’ll be having our ideal two or 3 strains, that the market place doesn’t see pretty typically, and focusing their cultivation there.”
Another more time-term challenge is “cannabis island,” a current land acquisition in the Fraser Valley that Pac Roots was in a position to purchase at a virtually unheard-of price tag.
“As much as enhancement and infrastructure, the land is very early stage,” describes Elliott. “But the selling price was right, and there’s excellent access to water in a lush, temperate climate.”

The connection between cannabis and bike lifestyle
Lastly, Pac Roots’ marketing and advertising and distribution efforts are centred on an additional effective partnership — one that blends the thriving, complementary subcultures around hashish and bikes.
Pac Roots lately obtained Lords of Grasstown, an offshoot project of the cult Canadian motorcycle manufacturer, Lords of Gastown. Both were being founded by Pac Roots’ partner and branding skilled, Tyler Hazelwood.
According to Elliott, the acquisition has assisted Pac Roots faucet into the U.S. market place and its burgeoning motorcycle tradition. “They have a huge next at bike exhibits like Born Totally free in California, wherever a million folks are envisioned to demonstrate up,” he says of the manufacturer. “With Lords of Grasstown, we’re bringing cannabis and motorcycle society with each other, leveraging the contacts and model that Tyler and his workforce have designed.”

Find our Lords of Grasstown manufacturer. 🏍️
Born from the vision of Tyler Hazelwood, founder and director, Grasstown is an proven freedom-focused brand rooted in the Pacific Northwest’s motorcycle lifestyle.
Find out extra 👇

— PacRoots (@PacRoots) June 29, 2021
Lords of Grasstown is by now operating as an attire model, and Pac Roots sees it as a normal development to move into retailing cannabis products and flower.
“It’s going to be this manufacturer that we want to drive in the U.S.,” suggests Elliott. “In California, modest producers will white label the product or service, package the brand on to it, and get it on to their shelves.”
Elliott is optimistic about the initiative’s broad attraction and growth-driving power. “While we just cannot talk about it also significantly just but, I imagine the most crucial section is that it aligns these two distinctive industries — two cultures that people love and observe.”
More to occur from this budding B.C. organization
While it’s been an exciting calendar year for Pac Roots, in numerous approaches, the business is just obtaining begun.
With numerous milestones on the horizon, this sort of as the completion of their indoor facility and a further harvest at Rock Creek, this is a pivotal time for Pac Roots and a promising minute for savvy investors to get on board.

Pac Roots’ exclusive solution has them poised to majorly disrupt the cannabis sector. Driven by strategic partnerships, a willingness to innovate, and an uncompromising commitment to quality, it’s an opportune time for the firm — and for traders — as they continue to keep rising, at pace with a cannabis market place that is transforming more rapidly than at any time ahead of.
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